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	Custom essay, Research Paper:Consumer Psychology

	Consumer psychology can be defined as the scientific study of the behavior of consumers. A consumer is an individual who uses the products, goods, or services of some organization. As Howell (1976) pointed out, each organization provides some product that is used by some consumers, even though we may not always recognize the products or the consumers as such. For example, it seems fairly obvious that the college students who drink a cola produced by a specific beverage company are the consumers of that beverage product. However, in a sense, we can think of public high school students as the consumers of a state's educational product; voters can be thought of as consumers of a political candidate's leadership and administration product; and, the members of a religious group might be viewed as consumers of a church's spiritual product. Thus, the study of the behavior of consumers involves examination of a wide range of everyday human behavior.

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